The following “Best Campaign Practices” are very effective at increasing the level of participation and the dollars raised in employee campaigns. They also help to maximize the positive impact a campaign has on your company.
These Best Practices will help you run an efficient and effective campaign, and increase awareness of why the United Way is the best way to give and the best way to care for people in our community. They also generate enthusiasm and a good feeling about contributing to the well-being of our community.
| Best Practice |
% Participation |
Employee per capita |
Average gift |
|
| ECC Donated to the Campaign |
Used
|
50%
|
$129
|
$259
|
Did not use
|
14%
|
$21
|
$150
|
|
| ECC Attended ECC Training |
Used
|
51%
|
$144
|
$283
|
Did not use
|
36%
|
$75
|
$208
|
|
| Company Set Campaign Goal |
Used
|
49%
|
$132
|
$271
|
Did not use
|
34%
|
$69
|
$203
|
|
| Company Participated in Days of Caring |
Used
|
58%
|
$167
|
$292
|
Did not use
|
33%
|
$65
|
$199
|
|
| ECC Formed Campaign Committee |
Used
|
52%
|
$140
|
$271
|
Did not use
|
31%
|
$63
|
$205
|
|
| Used Speaker at Kickoff Meetings |
Used
|
54%
|
$143
|
$267
|
Did not use
|
27%
|
$55
|
$205
|
|
| Incentives Used for Campaign |
Used
|
56%
|
$146
|
$264
|
Did not use
|
22%
|
$43
|
$198
|
|
| Used Theme/Fun Activities to Promote Campaign |
Used
|
57%
|
$155
|
$275
|
Did not use
|
26%
|
$46
|
$180
|
|
| CEO Endorsement of United Way Campaign |
Used
|
47%
|
$125
|
$221
|
Did not use
|
32%
|
$65
|
$203
|
|
| Hosted Thank You Event for Employees |
Used
|
58%
|
$163
|
$280
|
Did not use
|
33%
|
$72
|
$218
|
|
Contact your United Way representative or your Campaign Representative to help with the planning and implementation of your campaign.