Logos and photos
United Way logos
These logos may be reproduced in ads, printed materials, on Web sites, etc. The United Way logo may not be used as individual elements (for example, just the person or just the hand and rainbow). The configuration or colors may not be changed apart from the options on this page.
When possible, please use the color United Way of Greater St. Louis logo in the vertical (text underneath) format.
Agencies, for "Proud Member Of" logos for co-branding, please click here.
Companies, for "Proud Supporter Of" logos, please click here.
Please contact Kate Kromann with any questions.
About our logo
The United Way brandmark signals we have a new approach for the future - an approach that's based on a proud history. The evolution of our brandmark is most dramatic in its new configuration. The symbol is now joined together with the United Way name in a permanent, bold alliance. Its holding device is a simple rectangular shape that is unifying and inviolable.
The original components of our traditional brandmark - the rainbow of hope, the hand of support and the person as a symbol of humanity - have been maintained because they are still effective in communicating important United Way brand characteristics - caring, inspiring, trustworthy and approachable.
The changes to these key elements are intended to express new brand characteristics - innovative, dynamic and results oriented - characteristics that we need to help us achieve our community impact mission.
2008 campaign photos
.jpg "2008 campaign stories")
Halbert's story Lauretta's story Jason's story
The following photos are for use on any materials produced in conjunction with the United Way campaign in 2008. They may not be used for any other purpose. All materials must also include the United Way logo.
Please contact Kate Kromann with any questions.